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Salt Group

Fashion translation

In Fashion and Beauty, it’s the ever-changing trends that go across stylistic and geographic borders—personal self-expression knows no limits. Descriptions, campaigns, customer service scripts, and e-commerce websites: delivering your message in your international audience’s native language is crucial for success around the world. Our specialized translation services in the Fashion & Beauty sector respond to these unique needs and assist your brand in shining and connecting with customers worldwide.

It is the process of rethinking from head to toe everything, starting from slogans and social media content to names of products and their packaging, for local tastes and prevailing standards of beauty. In this sense, by embracing the nuances of each target market, fashion and beauty transcreation helps brands retain their universal appeal while connecting with consumers on a deep, local level.

SALT Group Offers:

  • Product Descriptions: Translating product descriptions for clothing, accessories, and other fashion items to appeal to different markets.
  • Marketing Materials: Translating advertising campaigns, brochures, and social media content to resonate with international audiences.
  • Website Localization: Adapting your website content to fit the cultural and linguistic nuances of your target market.
  • Assisting fashion brands in navigating cultural differences to maintain brand consistency across various markets.
  • Creating original content in multiple languages that aligns with the brand’s tone and style, ensuring it speaks to the target audience.
  • Translating and localizing fashion videos, including runway shows, promotional videos, and tutorials, for different languages.
  • Assisting fashion brands in navigating cultural differences to maintain brand consistency across various markets.
  • Adapting designs, concepts, and messaging to align with the cultural and aesthetic preferences of different regions.